Client:
Graig FarmService:
SEO, PPC, Web DevDate:
September 2017
While working with Graig Farm we’ve worked on search engine optimisation, pay-per-click and web development. We’ve helped improve the organic traffic being driven to their website with onsite optimisation, improving their user journey (especially on mobile) and worked on metadata to help target larger search markets.
Another key goal we set ourselves was to improve brand awareness. Throughout our paid ad campaigns on social media, remarketing and pay-per-click we set ourselves strict brand guidelines to help make our adverts instantly recognisable to the audience and help build an iconic brand.
Comparing to same period last year:
Work Completed
When we started working with Graig Farm we identified a number of issues throughout their digital presence that needed our attention. One of the major ones being their website and it’s user journey and mobile optimisation. Their user mobile optimisation was inefficient leading to a very low conversion rate and missing out on a lot of potential business. We redeveloped and restructured their mobile website through these mockups which simplifies the user journey making it far easier for the customer to reach their intended item.
Project Summary
Increasing the domain authority and trust score by improving backlink profile had an instant impact on the organic rankings, enabling the website to start gaining exposure in more competitive search markets. The result is that the overall cost of marketing has halved whereas revenue has increased during the same period.
