Service:SEO, Web Dev
Date:21st November 2016
The initial onsite technical works took approximately 3 months to complete, however once delivered, the site was appearing in the correct search markets and making far better use of the traffic it received. The main focus of the strategy was building authority within those keyword markets, building a solid and honest backlink profile and gaining short term exposure via third party affiliates.
We also focused our attention on producing and improving the user journey, landing pages and blog posts to boost new users coming to the site by giving them interesting and relatable content. We used relatable keywords to help increase the conversion rate by focusing on customers who have shown interest in what we are marketing while retaining them with an efficient user journey through the site to check out.
Comparing to same period last year:
Better traffic has had a direct impact on conversions and, therefore, revenue. In addition, the website is now ranking far better in high-competition search markets, making Nuzest the most visible online brand in their sector.