Paid Ads or ‘Pay-Per-Click’ (PPC) marketing allows you to get your brand in front of people searching for the products, services or information you offer in an incredibly swift and efficient manner by targeting specific search phrases.
Unlike organic rankings, PPC allows you to pay a fee for each person that clicks on your advert and visits your website. Fees are dependent upon the competitiveness of the search term, which is measured by how much advertisers are willing to spend for each click.
As a certified Google Partner, Chorley Digital, based in Lancashire, employ an intelligent mixed strategy when managing PPC for our clients, allowing us to use the flexible nature of PPC marketing to target short-term or seasonal products, ensure longer term traffic for core-products and maintain search page real-estate on branded queries to ward off competitors attempting to poach people searching for your company.
This approach ensures you get the best possible return for your ad budget, optimising results and minimising spend. We can target specific audiences based on their preferences, disposable income, characteristics and even locality.
Expanding that same philosophy into advertising across Social Media platforms, such as Facebook and Instagram, Chorley Digital are able to ensure we get the right message in front of the people you want your brand to reach.