6 Tips for choosing target keywords
Search Engines are global data infrastructures with a granular local reach. They can pin-point a single user group based on the location which is why it is so important for choosing target keywords that have the search volume and fit you perfectly. Search Engine Optimisation is a discipline focused on growing visibility in organic (non-paid) search engine results, ensuring your website gets in front of the right people… people who are looking for a snippet of information of a product that you can offer them.
SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines, whether by writing interesting content, developing engaging infographics or attracting the attention of niche-relevant influencers.
There are many aspects to optimisation, from the words on your page to the way other publishers reference you through linking to your content.
Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand, whilst still promoting your product or brand.
Who do you need to reach?
Which keywords does your target audience use most frequently?
Which are the best converting keywords?
How competitive is your domain?
A Search Engine Optimisation strategy can only be conceived once these questions have been answered.
However, SEO isn’t just about building search engine-friendly websites and choosing target keywords that bring the right people to your site. It’s about making your site better for visitors to use as well – ensuring the user-journey is simple. But, none of this is of any use if your website is not set-up to inform search engines where you want to be shown. The most common mistake we see from ‘search-friendly’ websites is that they have been optimised to target specific keywords, however, the developer has failed to instruct the search engines which country or language the content is intended for.
Brandseam employs a progressive and phased approach to SEO, enabling us to target the lower-hanging fruit whilst domain authority and competitiveness are improved, building relevance and ultimately authority in more competitive search markets.
Choose your keywords wisely – going for high-competition search terms with an uncompetitive website is futile unless you have a budget in place for a Pay-Per Click campaign. Aim for smaller, less competitive terms first where you can achieve quicker wins.
Understanding the way the consumer searches is imperative; e.g. if you are selling ‘spades’, don’t call them ‘manual soil removal devices’… no-one searches for this!
Ensure each page is optimised for a specific search term.
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