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Branding Design & Development

Every successful brand should be iconic. A logo should inform and engage at first glance, whether it is presented in Print, Digitally, at a Point of Sale or on Packaging. Your logo & brand presentation are the initial expressions of your identity, but above all else, they need to be expressed in a way the audience can easily relate to. 

Whether you are an established business looking for a refresh, or a new bundle of ambition ready to be unleashed on an unsuspecting world, Chorley Digital will help you make sense of the challenges that lay ahead and define an identity that propels you onto the next stage of your journey.

Get Your Message Across

You have one chance to strike a chord with your audience. Relate to them, tell them what you’re about, convey your core values and, most importantly, establish why they should choose you over anyone else.

Before pen meets paper, we need to understand your business, your ambitions and who you are trying to reach.Once we know these crucial details, we can start to understand the interests of your audience too. This is where the fun begins. View our Case Studies to see how we develop our Branding process.

 
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Branding is much more than your corporate identity and though. It’s about building your brand to represent who you are and how you operate as a business. Perception is incredibly important as it can be the difference between a customer selecting your business or moving to a competitor. You want people to look at your brand and feel a certain way. If you provide high-quality products, give the impression of a quality brand, market your products with a figure who is commonly associated with quality.

We’ve written an interesting article about the power of branding if you’d like to know more about it. We understand the effects of a strong brand and we know how to create one.

  • Establishing a clear brief is the key to conveying the concept
  • What is the purpose of the business and how can this be translated to the target audience using attributes such as iconography and type?
  • Characterising your project enables you to understand how it should communicate
  • Establishing tone and values will enable your project to be easily relatable to the very people it is hoping to connect with
  • If you are selling a product or service, tailoring the identity of the project to the audience allows you to gain their trust
  • Your identity should also reflect the quality and value of the service you provide
  • Identify your target audience and learn how they shop, search and what is important to them
  • Do not patronise – using old clichés generalises the consumer, rather than making them feel unique
  • Never assume – carrying out critical research into your audience will give you a detailed understanding of their preferences
  • Read blogs – especially ones that don’t charge fees for backlinks or guest posts as they are more likely to offer an impartial voice
  • Establishing the audience is about more than just gender or age – understanding additional criteria, such as device preference, location and social media platform use allow you to communicate with them more effectively
  • Empower your audience – Construct your brand to support them, help them to achieve their ambitions and ideals
  • Your brand should always appear the same, wherever it appears; static on screen, in print, on business literature or animated
  • Develop your brand from day one to be presented across multiple media platforms – create it big
  • Well considered brands grow – poorly developed ones have to change in order to gain relevancy
  • Understand how your audience communicates – Instagram, Twitter, Facebook and Pinterest users all have different requirements
  • Develop content to speak to your audience through their preferred medium
  • Manage your expectations – social traffic will create low levels of conversion because the consumer is not in buying mode when they are on their chosen platform. They will buy when they are ready
 
 
  • Creating a visual identity is about stimulating emotion, colour is key to engaging with your audience
  • Identifying your consumer will allow you to identify a colour pallet that matches their expectations
  • Typefaces can allow you to strengthen or soften a message as required
  • Simple movements with shape, such as the elongation of the tail of an R, or the rounding of traditionally blocky characters, can be the difference between a word and an icon
  • The use of harsh characters, both visual and audial, such as an H, Q or K can be used to pronounce the authority of the brand

Work With​

Chorley Digital

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