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Our team at Chorley Digital specialises in SEO services that are essential for businesses looking to enhance their online presence and attract more organic traffic. Our expert team employs cutting-edge strategies, including in-depth keyword research, on-page and off-page optimisation, and high-quality content creation to improve search engine rankings effectively. By choosing Chorley Digital, businesses benefit from customised SEO solutions tailored to their specific industry and audience needs, ensuring maximum visibility and engagement.

Our commitment to staying ahead of algorithm changes and our focus on measurable results make us the ideal partner for any company aiming to excel in the digital landscape.

Tailored SEO Services

Search Engine Optimisation (SEO) extends beyond merely constructing search engine-friendly websites. It encompasses enhancing user experience, ensuring a seamless user journey, and facilitating easy access to relevant content. However, these efforts are futile if search engines are not directed to prioritise your website. A common oversight among ‘search-friendly’ sites is optimising for specific keywords without specifying target countries, localities, or languages.

At Chorley Digital, we adopt a progressive and phased approach to both local and national SEO. This strategy allows us to target attainable goals initially, while concurrently bolstering domain authority and competitiveness. By establishing relevance and authority, we empower you to dominate keywords within your market.

Search Engine Optimisation Focusing On Mobile Users

Chorley Digital specialises in SEO services with a strong focus on optimising for mobile users, recognising the critical role mobile search plays in today’s digital landscape. As more consumers shift to mobile devices for browsing and shopping, ensuring your website is mobile-friendly is not just an option but a necessity. Why Mobile-Focused SEO is Crucial?

● Increased Mobile Traffic: With the majority of internet users accessing the web via mobile devices, optimising your SEO strategy for mobile is essential to capture this growing traffic and improve your site’s visibility.

● Enhanced User Experience: Mobile users expect fast, easy-to-navigate websites on their devices. Chorley Digital prioritises mobile user experience, improving site speed, responsive design, and mobile-friendly content, which are key factors in Google’s ranking algorithms.

● Higher Conversion Rates: Mobile-optimised sites are more likely to convert visitors into customers. By focusing on mobile SEO, we ensure that your website not only attracts users but also engages and converts them effectively.

● Local Search Optimisation: Mobile SEO is particularly effective for local search, where users look for products or services near them. Chorley Digital enhances your local SEO, helping you dominate local search results and attract nearby customers.

● Future-Proofing Your Business: As mobile technology continues to evolve, having a mobile-optimised SEO strategy places your business ahead of the curve and prepares you for future changes in user behavior and technology.

Why SEO? Organic Search Is the Cheapest Source of Buying Traffic

Expect results for your investment. From our first interaction, our goal is already firmly set on turning your investment into results. We start every journey with a free audit of your site, giving you recommendations and advice. Usually, we say your digital strategy can take up to 3 months to gain full momentum, though, you’ll definitely see short-term gains too. Take a look at these results from one of our clients, you can see over the last 60 days their organic rankings have grown enormously.

Through proper on and offsite optimisation, your website can improve its reach and conversion rate and increase its revenue exponentially.

The Chorley Technical SEO Breakdown

Site Performance

Site Speed Optimisation: Site speed is a critical ranking factor for SEO as it directly impacts user experience. Faster sites have higher conversion rates, lower bounce rates, and generally perform better in search results.
Mobile-Friendliness: Majority of users now access the web via mobile devices, Google has moved to mobile-first indexing, making mobile optimisation crucial for SEO.
Secure Socket Layer: SSL secures the connection between your website and the user, which not only protects data but also positively impacts Google rankings.
Clean URL Structure: A clean, descriptive URL structure is easier for search engines to crawl and easier for users to understand.
Structured Data Implementation: Structured data helps search engines understand your content better and can enhance your listings in search results
Robot.txt and Sitemap.xml Optimisation: These files help control which parts of your site search engines can crawl and how they do it, which can affect your site’s visibility and indexing.
Error Page Management: Proper management of 404 errors and redirections can prevent user frustration and signal to search engines that you maintain a healthy, user-friendly site.

Keywords

Research: Identify keywords that are relevant to the services offered by Chorley Digital, such as SEO, paid advertising, social media management, web design, and mobile app development.
Optimisation: Use the identified keywords strategically within the website’s content without over-optimising or keyword stuffing.
Semantic Keywords and User Intent: Expand beyond exact-match keywords to include semantic variations and fulfill user intent.
Monitoring and Adjusting: Continuously refine keyword strategy based on performance metrics and evolving search trends.
Local SEO Keywords: For an agency like Chorley Digital, it is also crucial to target location-based keywords, especially if they serve specific geographic areas.

Onsite Optimisation

Content Quality and Relevance: To provide high-quality, relevant content that addresses the needs and questions of the target audience.
Meta Tags and Title Tags Optimisation: To improve visibility in search engine results pages (SERPs) and click-through rates.
Header Tags and Content Structure: To enhance readability and keyword relevance across web pages.
Image Optimisation: To improve page load times and enhance user experience, while also gaining visibility in image search results.
URL Structure: To make URLs user-friendly and keyword-rich for better crawling and indexing.
Mobile Optimisation: To ensure the website is fully responsive and provides a seamless experience across all devices.
Internal Linking: To distribute page authority throughout the site and help users navigate easily.
Schema Markup: To help search engines understand the content structure and enhance the way the pages are represented in SERPs.
SSL/HTTPS: To secure the site and protect user data, improving trust and SEO rankings.

Offsite Optimisation

Backlink Building: To acquire high-quality backlinks from reputable sources within the digital marketing industry and beyond.
Social Media Engagement: To enhance brand visibility and drive traffic from social media platforms to the website.
Brand Mentions: To increase brand visibility and authority through mentions on various online platforms.
Local SEO Optimisation: To improve visibility in local search results and attract local businesses.
Reviews and Testimonials: To build trust and credibility through positive reviews and testimonials.
Content Marketing and Distribution: To drive traffic and build backlinks by distributing high-quality content.
Monitoring and Analysis: To track the effectiveness of offsite optimisation efforts and adjust strategies as needed.

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