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Paid Ads

Your Local Google Partner

In today’s competitive online landscape, businesses need strategic and targeted approaches to reach their audiences, and that’s where we excel. At Chorley Digital, we understand the power of paid advertising in driving traffic, leads, and conversions for businesses of all sizes and industries.

Google Partner
Google Ads

Being a certified Google Partner situated in Lancashire, Chorley Digital employs a sophisticated PPC strategy when handling PPC campaigns for our clients. This approach enables us to leverage the versatile nature of PPC marketing to target short-term or seasonal products effectively, secure consistent traffic for core products over the long haul, and uphold a prominent presence on search pages for branded queries, thereby thwarting competitor attempts to lure away potential customers searching for your company.

Through this method, we ensure optimal returns on your ad budget by optimising results and minimising expenditure. Additionally, we have the capability to pinpoint specific audience segments based on their preferences, disposable income, demographics, and even geographical location.

We offer strategic expertise, precise targeting, transparency, and unparalleled client support. With our proven track record of driving results for businesses across various industries, we are your trusted partner in navigating the complex world of digital advertising and maximising your online presence.

We Also Employ The Same Methodical Approach To Social Media Marketing, Enabling Us To Get Your Message Directly In Front Of The Right People, Minimising Waste And Optimising Return.

  • Our expertise lies in optimising return on investment, which we consider crucial for crafting effective strategies.
  • Plan ahead for the long term – your aspirations may surpass your current budget constraints.
  • Consider utilising a wide range of data sources during keyword research.
  • Think like the buyer, not the seller
  • Target existing demand is more effective than educating the audience, which can be costly and time-consuming.
  • Search goes beyond mere keywords – identifying audience geography is crucial for a campaign’s success.
  • Search engines assess your website and assign it a Quality Score, considering various factors to determine its relevance to the search query.
  • Optimising the landing page metadata appropriately for the search term will enhance your quality score.
  • Understanding consumer search behavior is essential; incorporating dynamic keyword functions can be pivotal in maximising budget efficiency.
  • Each page should serve a distinct purpose, underscoring the importance of directing users precisely to the content they seek upon landing.
  • Modern search engines function as expansive global networks with highly precise local targeting capabilities. By focusing your PPC campaigns geographically, you enhance the efficiency of your spending.
  • A significant portion of mobile search queries are geared towards locating nearby providers of specific services or products. Build a local campaign to your own business to enhance visibility and ensure you’re easily found by potential customers.
  • Display ad marketing enables you to showcase your products or services through visually appealing advertisements, reaching consumers across third-party websites.
  • Since your ads appear on content provided by third parties, with no control over said content, they must be compelling to entice users to click on them.
  • Direct consumers straight to the product, reducing the user journey and enhancing the likelihood of generating more sales.
  • Maintaining oversight of the websites within your display network is crucial, guaranteeing that your advertisement is showcased solely on approved content platforms, avoiding the prospect of appearing amongst solicitous material.
  • In contrast to affiliate marketing, where third-party websites earn a commission for every successful sale, publishers in the Display Ad network receive a portion of the cost per click fee imposed by the search engine.
  • Display Ads serve as an excellent tool for reaching potential consumers through third-party publishers catering to the same target audience.
  • Remarketing data can take a while to generate, therefore it is imperative that this is viewed as a progressive part of your strategy.
  • The most impactful remarketing campaigns make use of specifically developed visuals.
  • Tailor your marketing efforts to accompany the consumer throughout their journey, adjusting the duration based on your typical conversion cycle. For instance, consider whether your products are impulse buys or require careful consideration before purchase.
  • Monitor conversions closely to identify the most effective campaigns and develop a deeper understanding of user engagement with your website.
  • Given that your ads appear on content provided by third parties, with no control over the content itself, it’s imperative that they are compelling enough to entice users to click on them.
  • Remarketing also provides you with the chance to control where your ads are displayed – a crucial aspect in ensuring that your brand remains aligned with content that reflects your values and objectives.
  • Shopping feeds allow users to view your products directly on the search page, even before they visit your website.
  • Shopping campaigns enable you to pinpoint your target audience geographically and tailor campaigns to specific locations.
  • A significant portion of mobile searches aim to locate nearby providers of specific services or products. Building a campaign in the immediate area around your business will allow you to capture this traffic.
  • If your target demographic exhibits consistent location patterns, integrating this insight into your campaign is vital. For instance, if your audience comprises university students, focusing on regions surrounding university towns can enhance campaign cost-effectiveness.
  • Using the ‘Custom Labels’ feature enables precise targeting of consumers with specific preferences. For example, if your product is perceived as high-end, utilise custom labels to focus on searches using terms such as ‘luxury’.
  • Integrating your Shopping campaign with a remarketing strategy allows you to re-engage visitors who previously viewed but didn’t purchase products on your site. You can also use remarketing enables the presentation of complementary products to past buyers, enhancing the likelihood of additional purchases.

Work With​

Chorley Digital

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