Packaging design is not just about putting ink on board – your packaging should make you stand out.
Your packaging can be the first thing your potential customer sees when considering your product. It has to engage, to inspire, and it has to encourage the consumer to explore further.
After all, what is the use of going adorning your products in bright, attention seeking colours if all your competitor products are all screaming with loud, bold colours too?
Being unique is not the same as being loud. Intelligent packaging design has purpose.
Cardboard is a versatile material that gives us the opportunity to play with folds, windows and cleaver features, displaying not only the product, but its key attributes.