Packaging Design & Development

Chorley Digital have over 20 years experience in the print and packaging industry, delivering projects for big brands including Nintendo, Pizza Express and Empire Cinemas. We understand the pivotal role packaging plays in shaping consumer perceptions and driving purchase decisions. With our blend of creativity, strategy, and innovation, we craft captivating packaging designs that not only stand out on the shelves but also resonate with your target audience.

We prioritise understanding your brand identity, values, and target market. By delving deep into what sets your business apart, we ensure that every aspect of the packaging design reflects your unique essence, effectively communicating your brand story and values to consumers.

Why choose Chorley for packaging design?

Our team of experienced designers leverages the latest design trends, technologies, and techniques to create visually stunning and impactful packaging solutions. From eye-catching graphics to thoughtful typography and tactile finishes, we pay meticulous attention to detail to ensure that your packaging not only captures attention but also elicits an emotional response from consumers.

We understand the importance of practicality and functionality in packaging design. Our designs are not only aesthetically pleasing but also practical and functional, considering factors such as durability, ease of use, and environmental sustainability. By striking the right balance between form and function, we ensure that your packaging not only looks great but also serves its intended purpose effectively.

At Chorley Digital, we are committed to delivering exceptional results and providing a seamless experience for our clients. From initial concept development to final production, we work closely with you every step of the way, ensuring that your vision is brought to life with precision and care. We combine creativity, strategy, and innovation to craft captivating packaging solutions that resonate with consumers and drive results. With our attention to detail, commitment to quality, and dedication to client satisfaction, we are your trusted partner in packaging design excellence.

  • Establishing a clear brief is the key for achieving a successful packaging design outcome.
  • What is the objective of the packaging and which product features should it highlight predominantly?
  • Packaging should accentuate the tone and personality of the brand.
  • Accurately identifying the target audience empowers us to broaden the scope of the brief, incorporating additional factors that enhance the likelihood of the packaging resonating with consumers.
  • Customising the project’s identity to resonate with your audience, whether you’re selling a product or service, is key to earning their trust.
  • Your packaging should also reflect the quality and value of the service you offer.
  • We all have a collective responsibility to preserve our environment, that’s why we are committed to ensuring that every aspect of our packaging is biodegradable or recyclable.
  • Consider the lifecycle of the packaging beyond its initial function – is there potential for it to be repurposed for ongoing use?
  • Chorley Digital conducts thorough audience research to gain a comprehensive understanding of their material preferences.
  • Examine your competitors’ strategies to identify successful tactics and comprehend their appeal to consumers.
  • Take into account the digital aspect, incorporating technologies like augmented reality can truly animate your packaging.
  • Be revolutionary – lead, don’t follow.
  • Consistency is key – your brand should maintain its appearance whether displayed digitally or in print.
  • Incorporating distinctive finishes such as hot foils, spot varnish, lenticular lenses, and embossing captures the consumer’s eye.
  • Your product must capture attention on the shelf, so the design must adapt to its surroundings.
  • Standing out doesn’t always mean being loud.
  • Make certain that your packaging aligns with the specifications of the distribution and retail channels where you plan to sell your products.
  • Many packaging materials offer versatility, providing opportunities for creative layout designs that add an element of enjoyment for the consumer.
  • Crafting a visual identity aims to evoke emotion, and color plays a pivotal role in captivating your audience’s attention.
  • In the competitive landscape of retail environments, where numerous brands vie for buyer attention, devising a standout strategy is paramount.
  • Incorporating alternative media, like video, augmented reality, and even GPS or Bluetooth retail systems, will add a digital layer to your presentation.
  • Employing abstract shapes can significantly enhance the visibility of a POS unit. While retailers typically have specific counter dimensions they prefer, there’s a myriad of options beyond the standard counter tower design.

Work With​

Chorley Digital

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