Case Study: Accelerating Growth for an Electric Bike Brand Through SEO, PPC & Custom Development

Client: Electric Bike Manufacturer

Agency: Chorley Digital Ltd

Services: SEO, PPC Management, Custom Development, Conversion Optimisation

Timeframe: 24 Months

Overview

A leading UK electric bike manufacturer partnered with Chorley Digital to scale online sales, increase brand visibility, and improve digital infrastructure. The business sells a full range of electric bikes, accessories, and technology-driven mobility solutions, competing in a fast-growing but highly saturated e-bike market.

Through a combination of strategic SEO, high-performance PPC, and bespoke technical development, Chorley Digital delivered dramatic improvements in revenue, visibility, and operational efficiency.

Objectives

• Increase online revenue across all sales channels
• Build strong organic visibility in a competitive e-bike landscape
• Develop profitable PPC campaigns to scale sustainably
• Improve internal operations through custom dashboards and automation
• Create digital tools to support wholesale and retail growth

Strategy & Execution

1. Technical SEO & Organic Growth Framework

We rebuilt the brand’s organic search presence from the ground up:

• Conducted full technical SEO audit
• Optimised category and product pages for high-value e-bike keywords
• Created long-form content targeting buying intent and comparison searches
• Built a structured internal linking strategy
• Enhanced site performance for mobile and Core Web Vitals
• Improved schema markup for products and rich results

This created the foundation for strong, sustainable organic revenue growth.

2. High-Performance PPC Strategy (ROAS 10.7)

To scale online sales profitably, Chorley Digital redesigned the paid search structure:

• Intent-led search campaigns around electric bike categories
• Performance Max campaigns segmented by bike model and audience
• Strong negative keyword strategy to reduce wasted spend
• Data-driven bidding strategy focused on profitability
• Integrated Shopify conversion tracking and enhanced attribution
• Continuous ad copy iteration to improve CTR and Quality Score

This strategy produced a consistent ROAS of 10.7 while scaling revenue from £0 to £19,000 per month.

3. Custom Development & Digital Tools

Custom Stock Management Dashboard

We built a bespoke real-time inventory dashboard that:

• Syncs with product availability across sales channels
• Improves stock forecasting
• Reduces overselling and fulfilment issues
• Supports better supply chain planning

Certificate Redemption Module

To support promotional campaigns and partner offers, we created:

• A unique redemption system for test ride vouchers and promotional certificates
• Automated validation workflows
• Customer-friendly UX for easy claiming

Wholesale Ordering Website

To expand trade sales, we developed a dedicated wholesale platform featuring:

• Trade account login
• Bulk ordering functionality
• Tiered pricing levels
• Custom shipping rules
• Integrated order processing

This enabled the brand to scale B2B sales with far greater efficiency.

Results

Revenue Growth

• Total monthly revenue increased from an average of £3,000 to £50,000+
  
• PPC revenue grew from £0 to £19,000 per month
  
• Organic revenue increased from £2,000 to £15,000+ per month
  

Organic Search Improvements

Through structured SEO and content optimisation:

• Market visibility increased from 2% to 27%
  
• Strong ranking gains across high-intent e-bike searches
• Organic revenue grew over 600%
  
• Improved authority in competitive electric bike product categories

Paid Search Performance

Chorley Digital’s PPC rebuild delivered:

• ROAS 10.7
  
• Strong profitability during scaling
• Reduced cost per acquisition
• Increased market share during seasonal demand peaks

Conclusion

This case study highlights how Chorley Digital helped a UK electric bike manufacturer scale rapidly in a competitive industry. Through expert SEO, high-performance PPC, and bespoke digital tools—including a stock dashboard, redemption system, and wholesale website—we supported the brand in growing monthly revenue from £3,000 to £50,000+ while significantly increasing visibility and operational efficiency.