Case Study: Driving Explosive Growth for an Industrial Supplies Company Through Integrated SEO & PPC Strategy

Client: Industrial Supplies Company

Agency: Chorley Digital Ltd

Services: SEO, PPC Management, Conversion Optimisation

Timeframe: 24 months

Overview

An established industrial supplies company partnered with Chorley Digital Ltd to overcome stagnating online performance. Despite steady traffic, the website struggled with low organic visibility, inconsistent paid advertising returns, and declining year-on-year revenue. The goal was clear: increase market visibility and maximise online revenue by combining a targeted SEO strategy with a high-ROI PPC programme.

Objectives

Chorley Digital developed an integrated SEO and PPC strategy with four core objectives:

Increase organic rankings for high-intent industrial supply keywords.

Grow organic search visibility to dominate market share.

Improve PPC efficiency and scale profitable campaigns.

Increase total website revenue by maximising both organic and paid channels.

Strategy

1. SEO: Technical Foundation & Content Expansion

Full technical audit and site restructuring to improve crawl depth and indexation.

On-page optimisation across core product categories.

Creation of high-value landing pages targeting commercial, long-tail, and product-specific terms.

Competitor benchmarking to identify keyword gaps and authority-building opportunities.

Strengthened internal linking and improved metadata for higher click-through rates.

2. PPC: High-Performance Paid Search Campaigns

Overhaul of Google Ads account structure with tightly themed ad groups and optimised keyword match types.

Introduction of Performance Max and targeted shopping campaigns.

Ongoing bid strategy refinement to maximise ROAS.

Creative ad copy testing to improve Quality Score and reduce CPCs.

3. Revenue Optimisation

On-site conversion improvements, including clearer CTAs, simplified category paths, and enhanced product pages.

Dynamic remarketing to recapture high-intent customers.

Together, these elements ensured both SEO and PPC worked as a unified growth engine.

Results After 24 Months

Revenue Growth

Monthly website revenue increased from £15,000 to over £100,000, driven by combined SEO + PPC improvements.

Organic Search Performance

Organic search visibility increased from 20% to over 60% of the entire market.

Monthly organic revenue increased from £8,700 to £30,000, boosted by improved rankings and conversion gains.

PPC Performance

Paid ad revenue grew from £5,000 to £30,000 per month, with dramatically improved ROAS following PPC restructuring.

Conclusion

Through a unified SEO and PPC approach, Chorley Digital Ltd transformed the client’s online performance, delivering substantial long-term growth and establishing the business as a dominant force within the industrial supplies sector. By aligning technical enhancements, content strategy, and high-return paid advertising, the agency delivered a scalable, data-driven solution that continues to generate exceptional results.